Dragon Quest IX Delay Impacts Japanese Game Publishing (Kotaku 17/2/09)
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Dragon Quest IX Delay Impacts Japanese Game Publishing (Kotaku 17/2/09)
It wasn't only Square Enix's stock prices that took a hit when Dragon Quest IX was delayed from March 28 to July 11. Game magazine Famitsu also took a hit.
The day following the announcement, Famitsu released an emergency discount promotion for advertising in their magazines. Most likely, Square Enix was planning a slew of DQIX ads, but pulled the plug once the game was pushed back. Famitsu was left holding the back.
Now, Famitsu is offering deals such as:
Famitsu has set a deadline for the ads: apply for ads 45 days before publication and submit them 35 days before publication. As website Canned Dogs points out, we're pass the deadline for the March 19 issue.
The day following the announcement, Famitsu released an emergency discount promotion for advertising in their magazines. Most likely, Square Enix was planning a slew of DQIX ads, but pulled the plug once the game was pushed back. Famitsu was left holding the back.
Now, Famitsu is offering deals such as:
Special news flash 2 page tie-up:
1,950,000 yen (US$21,000) -> 1,500,000 yen (US$16,000) (23 percent off)
Middle of magazine 4C1P pure ad:
825,000 yen ($8,900) -> 600,000 yen ($6,400) (27 percent off)
Middle of magazine 4C2P pure ad:
1,650,000 yen ($17,800) -> 1,100,000 yen (US$11,800) (33 percent off)
Famitsu has set a deadline for the ads: apply for ads 45 days before publication and submit them 35 days before publication. As website Canned Dogs points out, we're pass the deadline for the March 19 issue.
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