Rockstar Games has announced the second Xbox 360 exclusive Grand Theft Auto IV downloadable episode, titled The Ballad Of Gay Tony.

"As Luis Lopez, part-time hoodlum and full-time assistant to legendary nightclub impresario Tony Prince (aka Gay Tony), players will struggle with the competing loyalties of family and friends, and with the uncertainty about who is real and who is fake in a world in which everyone has a price," the company said.

The DLC will release for Microsoft's console this fall for $19.99, or 1600 MS points, and will require players to have a copy of Grand Theft Auto IV and an Xbox Live membership in order to download it.

The company will also release Grand Theft Auto: Episodes From Liberty City, which will bundle the first Xbox 360 downloadable GTA episode, The Lost And Damned, and episode two The Ballad Of Gay Tony, on one retail disc for $39.99. Users will not require a copy of GTA IV or an Xbox Live membership to play the title.

"Liberty City is the most vibrant game world we've created yet. The episodic structure has allowed us to interweave stories, gameplay and atmosphere in a whole new way," said Rockstar founder Sam Houser.

"The team at Rockstar North have yet again surpassed themselves, and made something that is both epic and very innovative. This episode's focus on high-end night life contrasts with the biker gangs portrayed in The Lost and Damned, whilst giving us a lot of new gameplay possibilities," he added.