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Netflix is Xbox 360 exclusive "for now" (CVG 16/4/09)

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20090416

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Netflix is Xbox 360 exclusive "for now" (CVG 16/4/09)




Netflix has told Edge that its streaming service on game consoles is exclusive to Xbox 360 for the time being, although when asked about its future plans the company didn't rule out the possibility of taking its movie and TV offerings to other platforms.

"Netflix is always looking for ways to grow the service. For now, Netflix streaming on game consoles is exclusively on the Xbox 360 - and it's a terrific hit," a spokesperson said. "More than one million Netflix members who are Xbox Gold members have watched more than 1.5 billion minutes of movies and TV episodes instantly over the internet from Netflix via their Xbox 360."

Netflix's popularity among US-based Xbox 360 users since its launch on the console back in November 2008 has led to continued speculation that the company would move to roll out the service on other platforms such as the PS3 and Wii.

That possibility appeared to be heightened by a recent job posting on the company's website for an Engineering Leader-Gaming Platforms with "years of experience" building and leading the development of games on current-gen consoles. "You are familiar with several of those consoles, the technical hurdles associated with them, and the means of navigating those hurdles," the ad continues.

The job posting followed recent reports suggesting that Netflix had distributed surveys to consumers in a bid to gauge Wii and PS3 owners' interest in its movie and TV content.

When asked about potential plans to expand its operations outside of the States, the Netflix spokesperson simply told us that "Netflix is available in the U.S. only."

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